Moto NX

Siemens NX, formerly Unigraphics NX, is an advanced suite of product development software. With a strong reputation for product life cycle management and robust CAD data, NX brand managers were interested in showcasing Industrial Design capabilities. To do so, they engaged Formation to create a technology demo. As a lead user of NX, Formation suggested the development of a motorcycle boot. The combination of rigid and soft components with anthropometric sizing issues created a challenging context to demonstrate NX’s broad capabilities.

To develop a realistic and relevant demo, Formation started with category research and proceeded through the detailed development of production data. The resulting demo embodies best practices for digital product development while highlighting the strengths of NX including its visualization, human modeling and robust class A surfacing capability.