In 2004 The Coca-Cola Company embarked on an accelerated development program focused on the rapid commercialization of a new citrus flavored carbonated soft drink. The goal of the program was to create a new product to compete directly with category leader Mountain Dew.
Due to the compressed schedule and high priority of the project, Coca-Cola needed a design partner who understood their target market and could quickly translate packaging concepts into viable production solutions.
Formation’s team began by researching trends in gaming, motor sports and activities that appealed to 19-34 year old male consumers. This research informed the development of extreme sports references such as embossed graphics and the Vault diamond plate texture. Central to Vault’s success was the design of its unique PET bottle capable of running on Coca-Cola’s existing bottling lines.