Formation’s philosophy places the individual at the center of the process. It is through immersion, observation and evaluation that we develop insights, identify opportunities and establish the context for innovation. Insights are essential but of little value without the ability to distill them into goods, services or experiences. By assembling lean teams of strategic thinkers capable of technical execution, our approach ensures design intent is preserved.

Our process isn’t proprietary, rigid or self serving. Instead, it’s a collection of proven techniques assembled to create a flexible, pragmatic approach that emphasizes the specific needs of each assignment. For a detailed description of our process and capabilities please download the Formation brochure.
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