A New Identity for a Heavy Duty Line of Impact Wrenches
Model 285 Heavy Duty Air Impact Wrench
When IR decided to strengthen their position in growing professional markets they knew they needed a new heavy duty impact wrench with an updated aesthetic. Formation worked with IR to embody their historic quality and bullet proof construction into a range of products that would appeal to a wide range of professional users.
User Centered
The result was a series of classically styled, aluminum bodied air tools updated with ergonomically balanced handles required for difficult maneuvering tasks, extra leverage and long assembly shifts. Emphasizing quality by polishing the tools aluminum bodies create a strong point differentiation when compared to brightly colored injection molded competitors.
Quality Tools with a Legendary Reputation
