About
Approach
Work
Latest
Contact
About
Approach
Work
Latest
Contact
Formation Design Group
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Rugged
Meets
Quality.
Fishing Tools + Equipment
Client
Penn Fishing
Industry
Consumer
Scope
Industrial Design
Penn needed a range of fishing tools that could live up their brand promise of manufacturing the world's highest quality fishing tackle.
A firm grip with wet hands.
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Summary
Problem/Setup Statement
Content
Impact