Formation Design Group
 
 

Industry
Consumer
 

Scope
Industrial Design
Brand Strategy
Human Factors

 
 
 

 

 

 

 

 

 

Design a stunning reel for the upper price point of the Pflueger Brand.

 

 

 

 

 

 

 

 

 
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Lightweight & Smooth with Superior Performance

 
 
 
 
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